About Ready For It?

"...Ready for It?" is a song recorded by American singer-songwriter Taylor Swift for her sixth studio album, Reputation (2017). Initially released as a promotional single on September 3, 2017, the song impacted radio on September 17 as the album's second official single. "...Ready for It?" is an electropop, industrial pop, and EDM song with elements of dancehall and trap. It sees Swift rapping over deep synthesizers, heavy bass drops and programmed drums. Lyrically, the song revolves around a subject whom Swift names a "killer", using Hollywood imageries such as a bank heist, going undercover, ransom and jail. The accompanying music video, directed by Joseph Kahn, features a dark, futuristic aesthetic and pays homage references to sci-fi franchises such as Blade Runner, Tron and Ghost in the Shell. Upon release, "...Ready for It?" received positive reviews from music critics, who praised the production as "anthemic" and "colossal", and cited the track as an improvement over Swift's previous single, "Look What You Made Me Do" (2017).

Commercially, "...Ready for It?" reached the top-ten in Australia, Canada, Greece, Hungary, Malaysia, New Zealand, Scotland and the United Kingdom. In the United States, the song debuted at number 4 on the Billboard Hot 100, extending Swift's record as the female artist with the most Hot 100 top-ten debuts, with fourteen. It also debuted at number-one on the Billboard Digital Song Sales chart, selling 135,000 song downloads. A BloodPop remix of the song was released on December 10, 2017. "...Ready for It?" has been certified 2× Platinum by the Recording Industry Association of America, for earning over 2 million units in the US. The song is certified double platinum in Australia and Canada, as well.