About Now Or Never

"Now or Never" is a song by American singer Halsey from her second studio album Hopeless Fountain Kingdom (2017). It was released on April 4, 2017, through Astralwerks as the lead single with its music video being released simultaneously, as an instant grat with the album's pre-order. Halsey co-wrote the song with Starrah and its producers Cashmere Cat, Happy Perez, and Benny Blanco. It is a dark pop song that also incorporates R&B. Commercially, "Now or Never" reached the top twenty of Australia, Malaysia, and the US. It was certified 2x Platinum in the US.

Halsey announced on March 7, 2017, the release month and title of her second studio album Hopeless Fountain Kingdom, set for release in June. She opted for a more mainstream-oriented sound for the album, saying: "I am more than capable of writing radio music and hopefully I'll put my money where my mouth is on this album." The single was announced alongside the reveal of the cover through Halsey's social media accounts a day before its official release.