About Yummy

"Yummy" is a song by Canadian singer Justin Bieber. It was released on January 3, 2020, along with a lyric video through Def Jam Recordings as the lead single from his upcoming fifth studio album. The song is Bieber's first solo single to be released in three years. Bieber notably joined the video-sharing social networking service TikTok on the day of the song's release. The song received mixed reviews from music critics, with some praising the song's R&B sound, but dismissing the lyrics. Commercially, the song has reached the top five on the US Billboard Hot 100, the United Kingdom, Canada, Australia and various European markets, while peaking atop the charts in New Zealand. Its official music video was directed by Bardia Zeinali and premiered on January 4, 2020. It portrays Bieber with pink hair at a dinner party in a fancy restaurant.

On December 23, 2019, Bieber teased the release by posting a picture of himself in front of a piano accompanied by two posts with the caption "tomorrow". On the following day, he announced the single via a trailer he uploaded to YouTube that shows him walking through an abandoned gas station. The trailer also serves as an announcement for his upcoming North American tour starting May 14, 2020, as well as a documentary covering "all different stories". About the upcoming music, Bieber stated that he feels like "this is different than the previous albums just because of where I'm at in my life".

On the release day of "Yummy", Bieber joined the video-sharing social networking service TikTok and posted a video of himself lip-syncing to the song, and encouraged his fans to do so, as well. Four days later, Bieber released autographed limited editions of "Yummy", including a cassette, a seven-inch picture disc, six unique CDs and five unique seven-inch vinyl discs, available for only 24 hours. Bieber released five additional music videos for the song, titled: "Animated Version", "x drew house, Animated Version", "Beliebers React", "Fan Lip Sync" and "Food Fight", and launched an official "Yummy" online game.